Should marketeers stop chasing youth and start courting boomers? "According to a Nielsen study of 'Marketing’s Most Valuable Generation,' consumers over 50 years of age represent 44% of the U.S. population, control 70% of disposable income, and account for 49% of all spending on consumer packaged goods.

"But less than 5% of advertising is geared specifically toward this age group,"

Interesting pitch from the happily named Lor Gold, chief creative officer for SGK -- here...