"The minute we saw Kendra Eash's brilliant 'This Is a Generic Brand Video' on McSweeney's, we knew it was our moral imperative to make that generic brand video. No surprise, we had all the footage," explains Dissolve, the stock video company that produced this dead-perfect, hilarious parody.

It’s got it all, beautifully mixed: just the right video clips with supers in spot-on typography, the right music (solo piano, of course) and, in Dallas McClain – the narrator channeling Sam Elliott – the ideal voice.

We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

….

Equality,
Innovation,
Honesty
And advancement
….Are all words we chose from a list.

Priceless. When I write my next script, I’ll try not to blush – or giggle.