Check out the jaw-dropping feats (and feets) in this video from DDB Worldwide / Chicago.


Most amazing of all: it’s all totally for-real. Real people. No CG. No post-production trickery.


The “online film” (I guess we can’t call it a “spot” since it's not on TV) promotes McDonald’s “GOL!” 2014 FIFA World Cup campaign.


The campaign’s centerpiece – what you find when you visit the url shown at the end of the video – is an “augmented reality app that transforms boxes of fries into a soccer field…You can test your trick-shot skills by bouncing a virtual ball off real-world objects…”


The app is cool. But not as cool as the video. (Maybe it’s an age-thing?)