Thousands of Tulsa State Fair visitors took a stroll down Public Service Company of Oklahoma’s Electric Avenue – an exhibit designed to teach kids of all ages (and attendant grownups) about energy: what it is, where it comes from and how to use it more efficiently.


Working with PSO’s Consumer Programs department, HKH designed and created the exhibit, which featured a 60’ x 40’ enclosure decked out with festive, kid-targeting graphics, 24 large informational posters and interactive exhibits including a real wind turbine sized for home use, a geothermal heat pump display, a solar powered car, battery-powered motorcycle and more. Louie the Lightning Bug – PSO’s longtime electrical safety and efficiency spokesbug – made a number of “in-person” appearances during the week-long exhibition.


Over 1,000 school-age children received certificates for making a “Be An Energy Star Efficiency Pledge” – and even more adults signed up to win a free widescreen TV.


Fair organizers selected Electric Avenue for an award as the 2012 Tulsa State Fair’s “Most Interactive Exhibit,”


 “So many people visited Electric Avenue, we just about used up our inventory of brochures and other efficiency-related materials,” said PSO’s Kerry Rowland, who headed the project.


“It was a wonderful chance to interact with our customers and present energy and efficiency information in a fun, entertaining way.”


Exhibits were provided by Ion Energy, K&M Shillingford, the Tulsa Community College NE Campus Engineering Technology Department and Tulsa Public Schools,.


Tulsa-based Crain Displays supplied the exhibit structure. Large-format printing was handled by Tulsa’s Meeks Group and PSO Print Services .