HKH has created a new inventory of branding ads for longtime client Public Service Company of Oklahoma.

Flagship print ads focus on key brand messages comprised in PSO’s corporate mission statement, We power Oklahoma: value, reliability, innovation, commitment to Oklahoma’s growth and prosperity, and leadership in contributing to the quality of life in the state and the communities PSO has served for more than 100 years.

Designed with a “family look” that sits comfortably next to recent advertising for specific PSO programs, the startup print inventory includes 12 creative units. The first of these ads appeared in full-page newspaper placements in March. Plans are for the ads to appear in various sizes in both newspapers and magazines statewide over the course of the year.